Case Studies
United Soybean Board
On multiple occasions, Anthro Insights has conducted virtual focus groups and/or in-depth telephone interviews with soybean farmers nationwide to test reactions to print advertisements, brand concepts, taglines, logos, graphics and imagery, messaging and other campaign elements in order to gauge reception and fine-tune creative elements essential to effective campaigns.
Rotary International
Anthro Insights conducted qualitative market research among top Corporate Responsibility Officers at companies (Pfizer, Hilton, Hyatt, Novartis) and top fundraising staff at not-for-profits (Robert Wood Johnson Foundation, McArthur Foundation, Polk Brothers Foundation) to gauge perceptions of Rotary International, to evaluate interest in partnered programs, and to understand past partnered program experiences.
USDA National Ag Statistics Service
Anthro Insights conducted face-to-face and virtual focus groups with ethnically, geographically and crop-diverse farmers testing impressions of and motivation associated with imagery, logos and graphics proposed for use in the nationwide marketing campaign to promote participation in the 2017 Census of Agriculture.
Illinois Farm Bureau
Anthro Insights moderated face-to-face focus groups, virtual focus groups and in-depth telephone interviews with collegiate, female, farming, non-farming and insurance members (Country Financial) for the “Future of the Organization” project. Research gathered feedback on member experiences, communication tools, and organizational expectations of the statewide federation. Ultimately, insights supported statewide rebranding and contributed to stronger program prioritization.
MARC IV Consulting
Anthro Insights partnered with MARC IV consulting and the Indiana Soybean Alliance to gauge Indiana farmers' interest in and access to soybean-based biodiesel fuel. Findings supported efforts to work with biodiesel distributors to increase access. Other biodiesel-focused research, for additional clients, dug deeper to understand biodiesel perceptions, experiences and knowledge among highly influential industrial fleet managers and diesel service managers.
